In addition to gaming, casinos often have luxurious hotel offerings, cutting-edge technology, flexible event and entertainment spaces, award-winning spas and health clubs, delicious restaurants and more. Often, casinos are perfect venues for weddings, group business meetings and family reunions. Pursuing events and group business can help you increase revenue and build long-term brand loyalty. To do this, you need to use marketing techniques that focus on attracting these types of guests in the channels and times they are most likely to search for you.

Stepping into a casino is like stepping into an alternate reality – a world of lavish colors and glittering lights, the sound of slot machines clinking and a palpable sense of excitement. Many casinos create this atmosphere by combining a combination of visual, audio and scent stimuli – from lighting to scented oils – to make people feel happy and welcome.

In the twenty-first century, casinos are choosier about who they let into their gambling floors. They are more likely to invest resources in a small number of “high rollers” who spend a lot of money and frequently visit. In return for their large spending, high rollers are given a range of complimentary goods and services such as free hotel rooms, meals and tickets to shows. They also receive a higher percentage of the casino’s profits.

Whether your casino is located in Las Vegas, Monaco or another city around the globe, it can offer a similar experience to its visitors with the right marketing tactics. Using tried and true marketing strategies can boost discoverability, draw in more qualified customers and ensure they’re coming back for more.