Marketing Your Casino
The word casino has many meanings, but the most common one refers to a place where people can gamble. Casinos typically offer a variety of gambling games, including card and table games like blackjack and roulette, as well as slot machines and video poker. People can also eat and drink at casino restaurants or bars, and enjoy entertainment such as shows or live music. Casinos are designed to be exciting places where patrons can let loose and have fun. They are often flashy and extravagant, with music playing at a high volume and plenty of entertainment options.
As a result, casino patrons can have a good time without breaking the bank. In fact, casinos make money by allowing players to earn “comps” or free goods and services for their play. These comps may include food and drinks, free show tickets, hotel rooms, limo service, or even airline tickets. A casino’s house edge, or mathematical expectation of winning, is calculated based on the rules of each game and how much money the patron bets.
Robert De Niro and Joe Pesci star in Casino, a 1995 crime drama that satisfies on multiple levels while maintaining a sense of urgency and immediacy. A movie of its era, it imagines Sin City as a kind of hellscape where love and trust are dicey propositions; but unlike Paul Verhoeven’s Showgirls a year later, Scorsese doesn’t shy away from violence. (A ghastly sequence featuring a popped eyeball and a baseball bat beating had to be trimmed for an NC-17 rating.)
As the world of online gaming grows, it’s important that casinos use tried and true marketing strategies to attract new audiences. Whether it’s elevating your food and entertainment offerings, adding an online component to floor games, or using competitive market ads to get your venue in front of planners who are searching for solutions to their events, these strategies can help your casino stand out from the competition.